Intervention in a National Treasure

Intervention in a National Treasure was born out of my genuine fondness for John Lewis Department Stores. Much as I love wandering the sweetly scented halls of John Lewis, enjoying the best of British design and all the pretty ladies, I don’t always feels solid enough to take it on. It is as if, offered such a positive and robustly constructed identity or life branding, my own identity sometimes rises up to meet it, and at othertimes ducks into a shadow. There might be days when I am feeling ‘John Lewis’ and other wobbly days when I am ‘not feeling very John Lewis’. Outward appearances not necessarily being a reliable indicator of inner resilience I found it hard to spot fellow ‘NVJLs’ and so decided to make a space in the store for a bit of self doubt or identity gear change. I mocked up price tags with phrases that might represent a hiatus in one’s personal narration and slotted them into the shelves in an act of reverse shoplifting.

Subscribe

Join my mailing list to receive the latest news notifications.

You have Successfully Subscribed!